Most accounts I audit are bleeding 30-50% of budget on broad-match waste, untracked conversions, or campaigns nobody touched in 18 months. We fix that. Lower CPL, better lead quality, transparent reporting — and you keep ownership of the account.
Most Google Ads accounts I take over have three problems:
1. Broad match keywords burning budget. Google pushes broad match because broad match means more of your money. We run almost everything on exact or phrase match.
2. Conversion tracking that doesn't actually track conversions. The bidding algorithm needs accurate data. If your conversion event fires on a thank-you page that doesn't load reliably, the algorithm is optimizing for noise.
3. Campaigns that haven't been touched in 18 months. The set-and-forget agency that built the account a year ago hasn't logged in since. Negative keyword lists are stale. Search terms reports haven't been mined. Money is hemorrhaging from the same wounds month after month.
The fix is unglamorous: weekly active management, surgical keyword discipline, conversion tracking that actually works, and reporting that tells you the truth.
Full audit of existing campaigns, keywords, ad copy, landing pages, and conversion tracking. Output: a one-page diagnostic with the specific waste to kill and the specific gaps to fill.
Campaign architecture rebuilt around your actual conversion patterns. SKAGs where they make sense, theme-based grouping where they don't. Ad groups tight enough that ad copy actually maps to keyword intent.
GTM-based tracking with deduplicated conversion events, offline conversion imports for closed deals, and proper attribution windows. The bidding algorithm only optimizes well when the data is clean.
Search terms report mined every week, irrelevant queries added to negatives, budget continually pulled away from waste and toward what actually converts.
One-hour call every month walking through what worked, what didn't, what we're testing next, and where the budget is moving. No 47-page autopilot reports nobody reads.
Your account, your data, your conversion history. We get manager access. If you fire us, you keep everything. No MCC lock-in tricks.
Full account audit. Diagnostic report delivered. We don't touch anything yet — we make sure we agree on what's broken first.
Rebuild campaign architecture, fix conversion tracking, kill obvious budget bleeds, set up the negative keyword work. CPL usually starts dropping in week 3.
Active weekly management. Search terms mining. Ad copy testing. Bid strategy tuning. Most accounts hit their new CPL floor by end of month 3.
Once CPL is stable and lead quality is good, we scale spend (if that's the goal) or hold spend and scale conversion volume through landing-page testing and conversion rate optimization.
Yes — always. You own the account, the conversion data, the ad creative, and the keyword history. We get manager-level access to run it. If you fire us, you keep everything. We never run client accounts under our own MCC where the data leaves with us.
For B2B service businesses, $3K-$5K per month minimum is the floor where we can actually optimize. Below that, the data signal is too thin to make confident decisions and you're better off doing SEO + cold email until budget grows. For ecommerce or higher-volume B2C, we work with budgets starting at $5K/month.
On takeover accounts (existing campaigns we restructure), CPL typically drops 20-40% within 60 days as we kill broad-match waste and tighten targeting. New accounts take 90-120 days to fully optimize because you need conversion data to feed the bidding algorithm. We never promise a specific CPL number — anyone who does is making it up.
Broad match in 2026 is Google's bid for more of your budget. It triggers your ads on terms loosely related to your keyword — often dramatically off-target. We use exact and phrase match almost exclusively, with broad match only as a research tool to find new exact-match candidates. Most accounts we audit are bleeding 30-50% of budget on broad match terms that never convert.
Selectively. Performance Max is great when you have strong conversion data, clean asset sets, and clear ICP signals — and dangerous when you don't. For most B2B service businesses, we run a hybrid: traditional Search campaigns for high-intent keywords plus PMax for retargeting and brand defense. We don't blindly recommend PMax just because it's the new shiny object.
Management fee scales with ad spend, scoped per engagement. Typical management fees run 12-20% of monthly ad spend with a minimum monthly retainer. First month is 50% off for new clients — try us with limited risk. No long-term contract; month-to-month. Book a 15-minute call to scope your account.
First month is 50% off for new accounts. If by month 2 your cost-per-lead isn't dropping, you fire us — no long-term contract to escape. Audit, restructure, optimize. You keep ownership the whole time.