Lemlist is per-seat cold email with video and image personalization, founded by Guillaume Moubeche. EmailClik is the unlimited 10-tool lead-gen suite. Lemlist's video personalization is genuinely unique. EmailClik bundles find, verify, send, capture, and enrichment in one flat plan. Honest comparison from the founder of EmailClik.
Lemlist is the premium cold email sequencer. Video and image personalization (sending custom videos to individual prospects) is genuinely unique and works. Per-seat pricing makes sense for teams with multiple AEs or SDRs. The catch: it's cold email only. EmailClik is the 10-tool lead-gen suite — find contacts, verify them, send cold sequences, extract data, capture leads on your site. For solo operators and small teams who need the full stack without per-seat pricing, EmailClik is simpler and cheaper. Different shapes, different fits.
| Dimension | EmailClik | Lemlist | Edge |
|---|---|---|---|
| Pricing model | Flat-rate unlimited · Self-serve · Free tier | Per-seat (Email Pro $79, Expert $109) | EmailClik (no per-seat) |
| Free tier | Yes, indefinite — no credit card | Limited free trial (14 days) | EmailClik |
| Entry cost | Flat unlimited (see pricing) | $79/seat/month (Email Pro) | EmailClik (if solo) |
| Cost for 3-person team | Same flat-rate · ~$300/mo | $237-327/month (3 x $79-109) | Tie (depends on EmailClik tier) |
| Public pricing | Yes — transparent | Yes — transparent | Tie |
| Sending addresses per user | Unlimited on one account | Email Pro: 3 · Expert: 5 | Lemlist (multi-address) |
| Email sequencer (cold email) | Yes — unlimited sends, BYO SMTP | Yes — core product | Tie |
| Video personalization | No | Yes — unique video per prospect | Lemlist |
| Image personalization | No | Yes — custom images in emails | Lemlist |
| Email finder (name + company → email) | Yes — unlimited | Included (1,000 credits/user/month) | EmailClik (unlimited) |
| Email verifier (deliverability) | Yes — included | No — you use external tool | EmailClik |
| Bulk data extraction (websites) | Yes — Data Extractor module | No | EmailClik |
| LinkedIn automation | No | Yes (Multichannel Expert) | Lemlist |
| Calling / dialer | No | Yes (Multichannel Expert) | Lemlist |
| Site lead capture (chatbot, forms) | Yes — 3 modules bundled | No | EmailClik |
| Enrichment API included | Yes | No — data credits limited | EmailClik |
| Analytics & reporting | Basic — open rates, clicks | Advanced — engagement, video views | Lemlist |
| Team collaboration | Yes — shared account | Yes — per-seat shared sequences | Tie |
| Best for solo operators / small agencies | Built for this user | Pricing scales poorly for this tier | EmailClik |
| Best for teams running multichannel outreach | Possible · missing LinkedIn + calling | Built for this user (Expert tier) | Lemlist |
Comparison reflects Lemlist and EmailClik as of May 2026. Pricing is based on official published rates; verify current packages before purchase.
Lemlist's core innovation — inserting a personalized video frame into emails to each prospect — is genuinely clever. It works. Open rates and engagement on video-personalized emails are measurably higher than plain text. Guillaume Moubeche and the team built a best-in-class product for the video-enabled cold email use case. If video personalization is the core lever for your outreach, Lemlist is the right choice.
The catch is the shape of the product. Lemlist is a cold email tool that specializes in video personalization. You still need to source contacts elsewhere (using their find credits or an external finder). You still need to verify emails if they're not already clean. You still need a way to capture leads from your website, extract data, or enrich lists. For each of those, you either pay Lemlist for limited credits, or you bolt on another tool and manage integrations.
EmailClik is the generalist alternative. Find contacts (unlimited), verify them (unlimited), send cold sequences (unlimited), enrich lists (API included), extract data from websites (Data Extractor), capture leads on your site (3 capture modules), all in one flat plan. You don't get video personalization. You do get breadth and simplicity. For the solo operator or small team who needs the full lead-gen stack, EmailClik is cheaper and simpler. For the team that's built video-first outreach, Lemlist is specialized and strong.
Both are valid. Pick Lemlist if video personalization is your differentiator. Pick EmailClik if you need the whole suite at a flat rate.
It depends on what you need from cold email. Lemlist is a per-seat outreach sequencer with unique video and image personalization (send custom videos or images to each prospect). Founded by Guillaume Moubeche, it's premium cold email for teams building multichannel campaigns. EmailClik is a 10-tool lead-gen suite where cold email sequences are one tool among 10. If video personalization is core to your motion and you have a team, Lemlist wins. If you need find + verify + send + capture + enrichment all in one flat plan, EmailClik is the simpler alternative.
Lemlist is per-seat: Email Pro is $79/seat/month (3 sending addresses, 1,000 enrichment credits/user/month), Multichannel Expert is $109/seat/month (5 addresses, 1,500 credits, LinkedIn automation, calling). A 3-person team on Email Pro costs $237/month; on Expert costs $327/month. EmailClik is flat-rate unlimited with no per-seat surcharge — same price for 1 user or 10. For teams, Lemlist per-seat pricing scales up fast. For solo operators or small teams, EmailClik is typically 50-70% cheaper at scale.
Three reasons: (1) video and image personalization is core to your cold email strategy and you want best-in-class tooling for that, (2) you have a team of AEs or SDRs and you value per-seat pricing with multiple sending addresses per person, (3) you primarily send cold email and want LinkedIn automation + calling built into the same tool.
Four reasons: (1) you're a solo operator or small team and want unlimited cold email sequences with no per-seat pricing, (2) you need more than cold email — you need Email Finder, Verifier, Data Extractor, lead capture tools, and enrichment in one plan, (3) you don't need video personalization and want simpler, faster cold email setup, (4) you want flat-rate unlimited sends instead of being charged per seat for each team member.
EmailClik bundles 10 tools: Email Finder (find contacts by name and company), Enrichment API, Data Extractor (bulk scraping), Email Verifier, Email Sequences (cold email), AI Chatbot, Reviews widget, Social Proof, New Leads feed, and Social Media Extractor. Lemlist specializes in the sequencer (with video personalization), but you still need to source contacts elsewhere and pay per seat. EmailClik's Email Finder is unlimited; Lemlist includes 1,000 enrichment credits/user/month (find contacts via API). For small teams, EmailClik's bundled approach is more complete.
No — EmailClik's cold email sequencer does not offer video or image personalization. Lemlist's video personalization (unique video snippet per recipient) is a genuine differentiator in their product. If video personalization is mission-critical to your outreach, Lemlist is the right choice. EmailClik focuses on breadth (10 tools) over video-specific outreach personalization. You could send a link to a video in EmailClik sequences, but you won't get Lemlist's frame-inserted personalization within the email itself.
Yes — most of it. Export your Lemlist contact list and campaign data as CSV. Upload contacts into EmailClik's Email Sequences module and rebuild your workflows. You'll lose Lemlist's video personalization (that doesn't exist in EmailClik), but your contact list and basic sequence logic port over cleanly. If you've built LinkedIn automation or calling sequences in Lemlist Expert, those don't have direct EmailClik equivalents — you'd use LinkedIn directly or integrate a phone tool. The core cold email migration takes 1-2 hours and usually recovers the per-seat cost savings within the first month.
Register EmailClik free and run a real cold email campaign. Find contacts, verify them, send sequences. See if the breadth of tools and unlimited sends cover your motion without paying per seat for each team member.