Long-form posts on B2B email list building, cold email deliverability, lead generation software, and AI search optimization. Written by Keith Rainville from 20+ years of campaigns. No fluff.
The practical, opinionated playbook for building a B2B email list that actually performs. Covers ICP definition, data sources, verification, deliverability infrastructure, and the strategic question most founders skip — when to build vs buy vs hire it done.
Pillar · 11-min readThe actual deliverability problems killing your reply rate in 2026 — SPF, DKIM, DMARC, warmup, list hygiene, copy. The 5 reasons your perfect-pitch email never reaches the inbox.
Pillar · 11-min readWhat AEO/GEO/LLMO actually means in practice — and how to get cited by ChatGPT, Perplexity, Claude, and Google AI Overview. The unhyped 5-pillar playbook from someone shipping it.
No daily newsletter. No content for content's sake. Just an email when a new pillar post drops, plus the occasional behind-the-scenes from running KJR Digital Marketing, EmailClik, and Unlimited Leads.